Your Unique Value

  • Are you depriving the world of the benefit of your knowledge?
  • Is your insecurity about your personal value keeping you from sharing your talent with others?
  • Do you tend to compare yourself to others – and usually see yourself as worth less?

One of the main reasons that small business owners or practitioners avoid marketing tasks is their fear that what they have to offer does not have value in the marketplace. Fear of rejection or abandonment often comes into play – especially if those were emotions learned in childhood.

The fact is that there is no one else who can present knowledge, create art, or perform tasks exactly as you do, and when you see your own unique value in the marketplace, others will see it too.

The paradox is that when other people offer something similar to you, it’s easier for potential clients to see the value in what you have to offer. For years, I was one of the few people talking about the connection between money and emotions, and a lot of my work involved teaching about this connection. Now many others are entering the field. 

As a matter of fact, I just joined the Financial Therapy Association, a new organization composed mostly of psychologists who are interested in the money-emotions connection. It’s easier now for people to understand what I have to offer because I’m not the only one with this focus.

When I first noticed that others were entering the field, I thought attracting clients would be more difficult. But the opposite is happening, and it’s clear now that although others are offering money coaching, there is no way that anyone else can do this work exactly as I do. What I offer is my unique value.

Ten years ago, anyone marketing themselves as a coach had to sell the value of coaching. Now, a large number of business owners understand the value of coaches and consultants, and coaches marketing their services merely have to differentiate themselves from others in their field.

What Is Your Unique Value?

Have you taken the time to define your unique value in the marketplace? Can you clearly state what you do and what is unique about your work or how you think and create? If you think your work is not unique, you’re wrong, because no one can do what you do exactly as you do it. What you have to offer will appeal to a certain group of people who are looking for someone like you.

You have to get out of your own way and recognize that your doubts are a way to keep you in familiar territory. Seeing your unique value may mean stepping out of your comfort zone and proudly announcing your offerings to the world.

Here’s a quote from the choreographer Martha Graham:

“There is a vitality, a life force, a quickening that is translated through you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost….”