A researcher at a Netherlands university conducted a study to see if women who want to lose weight are more motivated if they see a picture of a skinny model. The volunteers were given diaries to note what they ate and when. Half the volunteers got a diary with a skinny model on the cover and every page. The other half received a diary with a logo.
The results: The women with the diary with the skinny-model picture actually were not able to lose weight or gained weight, while those with the logo diaries lost weight.
The conclusion: The researchers said that “repeated exposure to models with unrealistic body sizes changes the dieter’s belief about the attainability of a thinner self.” This demotivates the dieters and they tend to move away from rather than towards their goal.
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