Networking is probably the most effective and least expensive marketing method you can use to build your business or practice, especially if you do business in your local area.
A lot of business owners and practitioners I talk to say that they don’t like to network or they haven’t found it to be effective. That’s probably because they don’t know how to do it or they may have unrealistic expectations about the timing of results.
I do a lot of networking both online and off. As a natural people person who likes to talk, networking is relatively easy for me. But even if you’re a bit on the shy side or have reservations about the potential for success with networking, you can gain value from this activity if you follow certain guidelines.
Here are some tips that can ensure your networking success. Read more