Be Prepared for What You Wish For: Joan Sotkin TPS145

You have probably heard the expression “be careful what you wish for.” I prefer, “Be prepared for what you wish for.” In either case, the warning pertains to the unintended consequences you have to deal with. It’s best to be prepared.


  • When I had my crystal business and I mailed out 50K catalogs, I was prepared because I had been shipping things for quite a while, so it went pretty smoothly.
  • People will put product out there without having the right system in place.
  • You have to think through all of the steps it takes to serve your customers.
  • If you’re not prepared, you’ll be inundated with things with details that have to be taken care of.
  • If you are doing business online, have you automated your marketing system?
  • It takes time to learn software systems. It’s best if you have a basic understanding of how the systems work.
  • It’s not unusual for a business to take a big leap. You need to be prepared.
  • Do you know to manage people so you can manage employees when your business grows.
  • A business can grow too fast.
  • No matter how well you prepare, there are going to be unexpected results.
  • If you’re going to hire someone as your business grows, understand the hiring process.
  • If you’re not prepared, you can lose the clients you have been going after.
  • A lot of professional schools don’t teach about the business part.
  • Talk to people who are doing something similar to what you’re doing and ask questions.
  • People in business generally like to connect to others.
  • Nothing goes as smoothly as you think it will. It takes experience to get your business moving smoothly.
  • You have to keep testing your concept.
  • It’s a good idea to have a coach or be part of a mastermind so you get feedback from others.
  • Getting different points of you will help you make your decisions.




Office Pilot – I didn’t realize that Office AutoPilot has become Ontraport.

The Kim Ades coaching system 

The BLAB with Sam Gaylord about How to Build a Stress-Free Practice