Build a Profitable Online Presence
Are you confused about which online tools and techniques to use for building, marketing, and running your small business or professional practice?
Do you need help clarifying how to present your products or services online?
My business clients tend to be people who want to bring conscious awareness to their ventures, which is also my personal goal. Since 1995, I have been selling goods and services online, so I can help you find the best tools and techniques for you, no matter what your level of technological expertise, while helping you clarify the message you wish to deliver.
The result, for you, is an authentic, creative, and profitable online presence.
With my coaching you can learn about:
- Whether or not social media can really help your business and which platforms, if any, could be beneficial
- What kind of website is best for you. Don’t talk to a single website developer without this information.
- The specific online tools that can benefit your business, such as scheduling sites, web-based software, teleconferencing, directories and more
- How to build a qualified e-mail list that will build a loyal customer base and increase sales
- Networking techniques for reaching potential clients all over the world
- Marketing methods you probably have never heard of, yet without them you are probably losing business
- How to effectively integrate your offline business with the Internet
- Developing and marketing digital products that will build a new revenue stream for you
- Building a profitable online business model
- How to hire and train a virtual team so you can free yourself to do the work you love
- And much more
What’s unique about my business coaching
My approach is personal – focusing on you as the core of your business. I’m interested in helping you express yourself and the essence of your work in a way that is congruent with who you are, what you are hoping to achieve, and how much time and effort you are willing to invest in your business.
Most business coaching is linear, focusing on the tried and true how-to’s of building a business. While I can lead you through these processes, it is just as important to encourage you tap into your innate knowledge about who you are and what you need to bring to the world. You are unique and so is your message. My goal is to help you craft that message in a way that works in the marketplace.
Because I have been producing and selling goods and services online since 1995 — in a way that allows me to stay true to myself, I have practical experience with many forms of Internet marketing. As a small business owner and coach, I know what works for busy people.
People tell me that I’m able to laser focus on their challenges and quickly find workable solutions.
How You Can Expect to Benefit from Our Working Together
A clear strategy. Together we will develop a workable strategy that fits your budget and time constraints and is consistent with your personal values. If you need a website, my team can help you build one that most effectively presents your products or services.
Easy introduction to technology. No matter what your comfort level with technology, you will be able to take advantage of currently available tools and techniques. Most of my clients are technologically challenged, yet they find my step-by-step approach helps overcome their fears and develop skills that surprise even them.
Feeling heard and understood. Many of my clients say, “It’s so hard for me to explain what I do.” Working together, you will develop a well-crafted message to share both online and off. This will enable you to engage new clients and customers.
A sense of authenticity. Putting yourself out in the world in an authentic, creative way is often scarey. With gentle guidance, you will gain the strength and clarity to be true to who you are when presenting your message, either online or off.
Stronger financial foundation. If you choose, we can work to strengthen your relationship with money and record-keeping methods. Good financial management skills are a key to business success and provide a tool for acting strategically with your available funds.
New streams of income. Most business owners and practitioners fail to see opportunities for developing information products and marketing them online. We can identify product potentials for you and help you bring them to market.
“Joan has helped me with my Web presence since 1997 when she built my first site. She did a great job with my new WordPress site and has helped me build a following on my blog and Facebook. She does a incredible job!” Anthony Atwell – www.SantaFe1.com
“Joan Sotkin created the original website for Holsten Galleries. Although the site has gone through a couple of incarnations since Joan designed it, most of the basic design elements of the original are still in place. Our website is a central part of our business and has brought in countless major sales over the years. I recommend Joan very highly for this kind of work. She is bright and talented and a pleasure to work with.” Kenn Holsten – Holsten Galleries – www.Holstengalleries.com
”In 1997 Joan convinced us to put High Country Gardens and Santa Fe Greenhouses online. Both sites have grown to be major income producers. Over the years, Joan has provided us with helpful information and guidance that has added to our online marketing efforts.” Ava Salman, V.P. of Business Development www.highcountrygardens.com
I’m so confident that you will see the value of our work together that I guarantee your satisfaction. That’s the bottom line.
If, after the first session, you feel you aren’t satisfied for any reason, you won’t be charged for the session. My goal is to have you try my services so you can see for yourself the amount of value you will receive and how you can benefit from the years of knowledge I want to share with you.
A Coaching Program Custom Designed for You
No two people have identical needs, schedules, or budgets. So let’s have a no-cost conversation about what you want to achieve and how we might work together so you can reach your goals. To get started, fill out this brief questionnaire, then we can set up a time to talk.
I look forward to the possibility of helping you define and create your online presence.